When we started working with this surgeon in Brisbane, the practice was seeing a steady stream of regular patients, however, some of the challenges the clinic was facing were:
- Inconsistent patient bookings
- Periods of being extremely business followed by periods of being quiet
- Investing time into an SEO strategy that was focused mainly around backlinking and not personalised to their clinic and business
- The uncertainty of the return they were getting on any of their marketing investments
- Worried about increasing competition in the area
- Concerns they weren’t doing enough to secure long-lasting rankings in Google
- Majority of treatment keywords slipping to pages 5+ in the Brisbane area
After just four months of working together, we were able to bring their number 1 rankings up from just 21 high volume keywords to 49 in total. The below screenshots show data taken from the 19th May compared to August 15th, 2017.
Examples of additionally ranked treatment keywords:
Past keyword performance of “breast augmentation” in the relevant location
